Veteran Dad - 30-50S
Patriotic Clothing Brand - Ugc Casting
About the Job
We're casting a bearded dad figure for a UGC content package — the kind of guy who anchors the cookout, shows up to his kid's game in a clean fit, and has strong opinions about grilling. Understated confidence, not loud. Quietly proud, not performative. Profile: Male, 30s (will consider late 20s to early 40s for the right fit) Visibly fit — lifts, runs, plays pickup, does something physical regularly Full, well-kept beard Father (kids on camera a plus, not required) Military or first responder background strongly preferred (active, veteran, reserves, or service-adjacent) Comfortable on camera, speaks naturally without a script Has a personal style — not flashy, but considered Lifestyle we're casting for: Tailgates. Backyard cookouts. Coaching little league. Truck-bed mornings. Range days. Weekend projects in the garage. Family hikes. Friday night football. The kind of guy whose weekend uniform is a hoodie, jeans, and boots — and looks intentional doing it. Vibe references: Think a more grounded, real-world version of the guys you'd see in a Buck Mason or Tecovas campaign — not models pretending to be dads, but actual dads who happen to look the part. Quietly masculine, grown-up, not trying too hard. On-camera ability: This is unscripted UGC, not commercial acting. We need someone who can talk to the camera like he's talking to a buddy — opinions, dry humor, real reactions. Polished delivery is a red flag here.
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