High School Athlete
About the Job
• Distinct personalities and looks • Feel rooted in different cultures, cities, or creative worlds • Confident, expressive, and present • Style feels personal and lived-in **Avoid** • Trend-chasing • Anything that feels like “casting for diversity” instead of real representation • Young Latina Woman, 13-17 • Energetic, curious, and vibrant • Fashion-forward but ageappropriate • Joyful, expressive reactions—feels like she’s seeing her hero in real life
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